Google My Business SEO Step #3: Boosting Your Citation "Authority" | Google Local SEO Course 2015 - YouTube

http://mylocalresults.com/Maps2015 - This is Step #3 in this FREE Google My Business SEO Training Course on EXACTLY What to Focus on to Dominate the "Google Local 7-Pack" in 2015... post "Google Pigeon". The role of how "citations" aka any mention of your business name, address and phone number on the web, play in relation to the ranking of your GMB listing has changed. After the Google Pigeon update, the authority of your different local listings on the local biz websites like Yelp, CitySearch, Bing Local, etc. is playing an important part in the overall Google My Business ranking factors in 2015. This lesson goes into how to increase your important 3rd-party local business listings' authority with Google. It is also important to note that it is no longer the quantity of the citations you have but the quality including having as consistent of a NAP profile as possible throughout the web.
https://www.youtube.com/watch?v=ewnwKmyoYyk